Entez acquires Partial Match Media

Entez has acquired Partial Match Media, a leading affiliate in the Nordic region. This strategic marks a beginning in Entez’s M&A-based growth strategy.

The existing Partial Match Media team will continue to operate the business.

Partial Match Media ranks among the largest affiliates in Nordic countries based on both revenue and generated leads.

“We’re happy to have a new long-term minded owner from the iGaming industry,” said Kim Marttila, Director of Partial Match Media. “This partnership opens new possibilities while maintaining the excellent results we’ve established.”

Samuel Hovi, CEO of Entez, commented: “We’ve been impressed with Partial Match Media’s work and are honored to enable them to continue what they do well. Entez will acquire more affiliation companies, and there could not have been a better transaction to begin this journey with.”

Financial details of the acquisition were not disclosed.